Graphic Designer: Print | Digital | Branding

With multidisciplinary background and roots in architecture, magazine design and typography, Mauricio is a London-based graphic designer, specialised in branding print & digital design.

Trained as an architect, mostly involved in residential and commercial projects, Mauricio developed his passion for communicating ideas through typography and graphic design very early in his career.

This led him to post graduate studies in Magazine Design and Typography at London College of Communication and subsequently a Post Grad Diploma / MA in Graphics and Multimedia at Central Saint Martins.

With a strong conceptual mind, he is never shy to take a bold approach to his projects. His strength lies in creating the bridge between the creative and technical sides of projects, making sure the initial vision or idea that sparked the project, remains true all the way through development, launch and beyond.

Passionate about branding, printing patterns and digital design across multiple devices, Mauricio has extensive experience on multiple sectors, having delivered projects for Daimler Chrysler, Mercedes, Hennessy, British Telecom, the BBC, Hewlett Packard, Selfridges, Boots, Procter & Gamble, Waterstone’s and so on.

Creating new identities, repositioning old brands and helping businesses to fully understand their audience is one of Mauricio’s strengths. Coaching and helping businesses to grow and promote their brands successfully, Mauricio made his mark, by repositioning and expressing his client’s businesses in order to achieve their goals, improve peer credibility and increase visibility.

Expertise

Branding: proposition, naming, testing, analysis and visual identity, brand book/ guidelines
UI / Print and Digital design, Art direction
IA / User experience, SEO
Marketing / creative strategy
Infographics, posters, books, flyers, icons
Creative / content strategy for social media and marketing email

Software skills:
Photoshop, Illustrator, InDesign, Sketch, Adobe XD, HTML/CSS, UI/UX, WordPress, e-commerce